Broadband is now faster than the speed of light and video marketing is now affordable to all. So to generate as many viewings as possible, why not use online video to sell your home.
Recent years have seen many changes within the market, marketing has become big business. It is now not enough to advertise in your agent’s high street window, the internet has opened up a whole new world, most estate agents now have an online viewing facility, and the next logical step would be a ‘movie’ of your home.
Unfortunately there are only a handful of forward thinking agents offering this service although it has been used across the world with great success for quite a while now. One of the leading UK internet based agencies look set to start their video home showcase service in the next couple of months.
Well aside from the main benefits of a lot of viewers being able to walk through your door twenty four hours a day, and the convenience of time saved by wasted viewings, the video’s main duty is to tell a story, in your case, welcome to my house, it is for sale, and it is worth viewing. Camera movement opens space and creates perspective, this is virtually impossible with a static 2 dimensional image. If you can open up space and show depth and perspective, along with a music soundtrack it is easy to evoke an emotional response in the viewer.
As a seller that’s exactly what you’re hoping for, and with video this moment of emotional attachment can happen way before they even step through your door for the first ‘real’ look around.
Perhaps the biggest benefit to those of you selling at the moment is that video home showcasing is in its infancy here in the UK. In a market place as big as the property market you need all the help you can to jump off that well stocked property website and stand out from the crowd.
Well you will certainly have that opportunity at the moment by introducing video to your selling tools now, and if you manage to sell your house without the agent’s intervention, you could also be saving between 3-5% of the value of your property, which well and truly covers any marketing costs.
An actual video home showcase will run anywhere from around 1’30 seconds to 3’30 seconds, this is a well researched time in response to viewers threshold for boredom. When you’re house hunting how many properties are you going to end up looking through before narrowing it down to the chosen few you actually want to arrange an appointment for?
It can be uploaded to a host of video friendly sites including Facebook and YouTube; you can then link to your friends and colleagues and have them send links to their friends and colleagues, which is the start to your ‘viral’ campaign.
With Google investing billions into YouTube and video recently you can be sure it is the future, and it will be found. By the time estate agents use video online as part of their normal service, which they will eventually, you could look forward to High Definition Blu Ray Viewings, Property Channels on Television showcasing videos, Mobile Phone Video Marketing, the list is potentially endless.
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